Free Marketing Guidesfor Contractors
Actionable strategies, checklists, and guides designed specifically for roofing companies, construction businesses, and trades. No fluff — just what works.
The Contractor's Guide to Video Marketing
Learn how roofing companies, builders, and trades businesses use video to generate 3-5x more leads than traditional marketing. Covers drone footage, testimonials, and social media strategy.
- Why video works for contractors
- Types of videos that generate leads
- How to plan your first shoot
- Distribution strategy for maximum ROI
Website Checklist for Construction Companies
The 15 must-have features every contractor website needs to convert visitors into leads. From mobile optimization to portfolio galleries and online booking.
- Mobile-first design essentials
- Portfolio & project galleries
- Online booking integration
- Speed & Core Web Vitals optimization
Local SEO Playbook for Service Businesses
Step-by-step guide to dominating 'near me' searches in your service area. Google Business Profile optimization, local citations, and review management.
- Google Business Profile setup
- NAP consistency & citations
- Review generation strategies
- City-specific landing pages
Paid Ads Strategy for Contractors
How to run profitable Google Ads and Meta campaigns for roofing, HVAC, plumbing, and construction companies without wasting budget.
- Google Local Service Ads setup
- Storm-response ad campaigns
- Retargeting for higher close rates
- Budget allocation & ROI tracking
Marketing Tips You Can Use Today
Don't have time for a full strategy? Start with these high-impact actions that take less than an hour.
Claim Your Google Business Profile
If you haven't claimed and optimized your GBP, you're invisible in local search. It's free and takes 15 minutes.
Ask Every Customer for a Review
Reviews are the #1 factor in local search rankings. Set up an automated text/email request after every job.
Document Every Job With Video
Even smartphone footage of before/after, progress, or drone shots becomes marketing gold on social media.
Track Where Every Lead Comes From
If you can't measure it, you can't improve it. Use call tracking and form attribution from day one.
Why We Share Free Marketing Resources
At BrodyFilmEdit, we believe in transparency. The contractors and service businesses we work with deserve to understand what actually moves the needle in marketing — not just buzzwords and vanity metrics.
These resources are built from our real experience working with roofing companies, general contractors, and trades businesses across Texas. Every strategy, tip, and checklist comes from campaigns we've actually run and results we've actually delivered.
Whether you're a one-truck operation or a multi-state contractor, these guides will help you make smarter marketing decisions. And when you're ready to hand it off to a team that specializes in your industry, we're here to help.